How can we get shoppers to choose more climate friendly products?
To answer this question, we used a human centred design approach to model the shoppers' experience.
This was a private/public initiative at Ontario College of Art and Design University (OCADU) that involved shopper shadowing and research into all major aspects of the climate friendly shopping landscape - past, present and future.My tasks included:
We looked at industry/market trends and shopper data (from the field and from research papers) to lay a foundation for innovativing ideas.
Following shoppers in store we compiled behavioural data.
We looked at our data from different angles and in different contexts.
We found patterns, divined key insights, developed personas and distilled our raw information into useful tools.
We used the experience modelling tools in a brainstorm workshop I helped design and run.
In addition to experience modelling I designed the research report.
I did quick mock-ups of ideas generated at the brainstorm workshop.