How do you entice people to face what might be their biggest fear – public speaking? People learn best when they are having fun. So we let the fun start with the campaign.
On posters and cue cards a cheeky campaign found its voice. On the flip side of the cue card was a public speaking tip.
I acted as creative director, working with copywriter Neil Gunner.
These two messages were created for the nearby University of Toronto
This poster was made for the nearby Jewish Community Centre.