Sometimes you gotta bomb before you connect.
Designing an interface, giving a presentation, building a brand. Its all about the art of connecting.
And real connection often means taking risks, which means getting comfortable with bombing as much as succeeding – cause that’s where creativity meets efficacy.
I’ve been working in the digital realm for 13 years, and I’m driven to find creative ways to connect, in all aspects of what I do. Whether that’s elegant information architecture, developing a communication strategy, or finding a funny, I like to rigorously stress-test ideas and designs to make ‘em connect. In the right way for the right audience.