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OCADU Project Collage

OCADU: Climate Friendly Shopping

How can we get shoppers to choose more climate friendly products?

To answer this question, we used a human centred design approach to model the shoppers' experience.

This was a private/public initiative at Ontario College of Art and Design University (OCADU) that involved shopper shadowing and research into all major aspects of the climate friendly shopping landscape - past, present and future.

My tasks included:
  • participating in shopper shadowing
  • writing portions of the research report
  • laying out the research report
  • planning and conducting two brainstorm workshops
  • mocking-up ideas generated at the workshop
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OCAD Workshop

We looked at industry/market trends and shopper data (from the field and from research papers) to lay a foundation for innovativing ideas.

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OCAD Workshop

Following shoppers in store we compiled behavioural data.

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OCAD Workshop

We looked at our data from different angles and in different contexts.

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OCAD Workshop

OCAD Workshop

We found patterns, divined key insights, developed personas and distilled our raw information into useful tools.

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OCAD Workshop

We used the experience modelling tools in a brainstorm workshop I helped design and run.

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OCAD Workshop

In addition to experience modelling I designed the research report.

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OCAD Workshop

I did quick mock-ups of ideas generated at the brainstorm workshop.